O deseño Al Mocha Port O Envase Do Café de Elena Gamalova é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño de Envases.
PrataEnvases· 2022
Al Mocha Port O Envase Do Café
Cliente: Al Mocha Port
Gañador do A' Design Award de Prata na Categoría Envases
Gañador de Premio Verificado
Verificar o Estado do Premio para #140423O Deseño
Sobre Al Mocha Port O Envase Do Café
Unha serie de deseños de envases para o porto de Al Mocha, Arabia Saudita. O deseño está inspirado na historia, a cultura e a procedencia para crear unha identidade que reforzou a autenticidade e a experiencia. O envase é limpo, comprensible, distinguido e non está sobrecargado de información, que une o pasado e o presente. As cores azul mariño, verde bosque e dourado teñen como obxectivo atraer a atención dos clientes. A ilustración do café nos lados enfatiza a actitude atenta do fabricante á selección do produto. Un sistema de etiquetaxe flexible permite á marca adaptar a oferta facilmente, durante todo o ano.
O Recoñecemento
Sobre o A' Design Award de Prata
Al Mocha Port O Envase Do Café gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Al Mocha Port O Envase Do Café sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Al Mocha Port O Envase Do Café é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Detrás do deseño
Kit de prensa
Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.
- Propiedades Únicas
- Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
- Dimensións e Embalaxe
- Width 125 mm x Depth 80 mm x Height 195 mm
250 grams - Etiquetas
- specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
- Tecnoloxía de Produción
- Aluminum Stand Up Pouch, flat bottom, quad seal.
- Reto de Deseño
- The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
- Investigación
- The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.
Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century. - Inspiración
- The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum. - Duración do Proxecto
- The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
- Fluxo de Operacións
- In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
- Créditos das Imaxes
- Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova
Patrocinado
Explora Máis Alá de Designers.org
Descobre produtos, servizos e oportunidades dos nosos socios publicitarios.
Máis para explorar
Deseños relacionados
Explore máis deseños premiados da mesma categoría, seleccionados por mérito.
