O deseño Top Mercury Sitio web de Daniel Houle é un estimado gañador do moi prestixioso 2023 A' Design Award de Ferro na Categoría de Competición Deseño Web e de Sitios Web.

FerroWeb· 2023

Top Mercury Sitio web

de Daniel Houle

Cliente: Azuro Digital

Gañador do A' Design Award de Ferro na Categoría Web

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Cores

O Deseño

Sobre Top Mercury Sitio web

Top Mercury é un sitio web creado para unha axencia de publicidade en redes sociais. O sitio web emprega efectos de movemento, animacións e ilustracións orixinais para presentar unha estética limpa e moderna. O deseño realizouse con Figma e desenvolveuse con Webflow, e é totalmente responsivo en todos os dispositivos, navegadores e tamaños de pantalla. Os botóns e as ligazóns permiten aos visitantes interactuar coas diferentes seccións. O movemento mantívose sutil para que a interface siga sendo clara e sinxela de seguir. O sitio web alcanzou unha taxa de conversión do 8 por cento, por riba da referencia do sector, que é do 5 por cento.

O Recoñecemento

Sobre o A' Design Award de Ferro

Top Mercury Sitio web gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Top Mercury Sitio web sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Top Mercury Sitio web é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensións e Embalaxe: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Etiquetas: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Tecnoloxía de Produción: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Reto de Deseño: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Investigación: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiración: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Duración do Proxecto: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Fluxo de Operacións: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Créditos das Imaxes: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.