Meandre Botella de Perfume, Envase de Perfume de Jiawei Wu

O deseño Meandre Botella de Perfume, Envase de Perfume de Jiawei Wu é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2022

Meandre Botella de Perfume, Envase de Perfume

de Jiawei Wu

Cliente: Jiawei Wu Design

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Meandre Botella de Perfume, Envase de Perfume

Meandre é un deseño de botella e envase creado para unha marca de perfume natural. O nome provén dunha palabra francesa que significa curvas dun río. O deseño busca ofrecer unha experiencia inmersiva de vagar por un bosque. A tapa segue a forma dunha pólo curvada, e a botella está feita de nogueira norteamericana moldeada mediante un proceso de curvado de madeira. Unha tarxeta informativa leva unha fotografía e unha descrición do bosque rural francés que inspirou a fragancia. Só se empregan notas naturais e amadeiradas no aroma.

O Recoñecemento

Sobre o A' Design Award de Bronce

Meandre Botella de Perfume, Envase de Perfume gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Meandre Botella de Perfume, Envase de Perfume sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Meandre Botella de Perfume, Envase de Perfume satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Dimensións e Embalaxe: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Etiquetas: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Tecnoloxía de Produción: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Reto de Deseño: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Investigación: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspiración: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Duración do Proxecto: The project started in 2020 and finished in 2021.
Fluxo de Operacións: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patentes: Jiawei Wu
Membros do Equipo: Jiawei Wu
Créditos das Imaxes: Design:Jiawei Wu
Photo Credits: Sonia Szostak