Amplifying Identity Deseño de interiores de oficina de DB and B Pte Ltd

O deseño Amplifying Identity Deseño de interiores de oficina de DB and B Pte Ltd é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

PrataInteriorismo· 2022

Amplifying Identity Deseño de interiores de oficina

de DB and B Pte Ltd

Cliente: DB&B Pte Ltd

Gañador do A' Design Award de Prata na Categoría Interiorismo

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O Deseño

Sobre Amplifying Identity Deseño de interiores de oficina

Amplifying Identity é un deseño de interiores de oficina situado en Asia Square, en Singapur. O espazo de traballo esténdese por tres plantas e abrangue unha superficie total de 9.300 metros cadrados. Cincuenta puntos de colaboración e cinco grandes salas de reunións distribúense polas plantas para facilitar un traballo flexible e híbrido. Aplícanse gráficos ambientais feitos á medida nos corredores e nos espazos das paredes para presentar a cultura da empresa, os principios de liderado e a súa historia. Utilízanse alfombras feitas con material sustentable, pintura con baixo contido en compostos orgánicos volátiles e iluminación por zonas para limitar o impacto ambiental.

O Recoñecemento

Sobre o A' Design Award de Prata

Amplifying Identity Deseño de interiores de oficina gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Amplifying Identity Deseño de interiores de oficina sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Amplifying Identity Deseño de interiores de oficina é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensións e Embalaxe: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Etiquetas: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Tecnoloxía de Produción: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Reto de Deseño: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Investigación: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiración: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Duración do Proxecto: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Membros do Equipo: Ricardo Celis
Victor Wong
Créditos das Imaxes: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/