Baidu Aplicación de Mapa Temático de Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

O deseño Baidu Aplicación de Mapa Temático de Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Interface, Interacción e Experiencia de Usuario.

BronceInterface· 2022

Baidu Aplicación de Mapa Temático

de Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Cliente: Baidu Online Network Technology (Beijing) Co., Ltd

Gañador do A' Design Award de Bronce na Categoría Interface

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O Deseño

Sobre Baidu Aplicación de Mapa Temático

Baidu Mapa Temático é unha aplicación de mapas móbil para smartphones Android e iOS. A aplicación amosa información cartográfica seleccionada para diferentes grupos de usuarios, baseándose no tempo, o espazo e os perfís dos usuarios. Os factores humanos, xeográficos e sociais combínanse e preséntanse en conxunto, de xeito que os servizos próximos e os eventos actuais poidan atoparse rapidamente. A información gráfica do mapa intégrase co texto na pantalla para facilitar a lectura. Empréganse a intelixencia artificial e o big data para adaptar a visualización a cada grupo. O obxectivo é reducir o esforzo de busca e apoiar o estudo diario, as viaxes e a exploración.

O Recoñecemento

Sobre o A' Design Award de Bronce

Baidu Aplicación de Mapa Temático gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Baidu Aplicación de Mapa Temático sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Baidu Aplicación de Mapa Temático satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
Dimensións e Embalaxe: The application is designed for all Android and iOS smart phone sizes.
Etiquetas: Phone, Map app, GIS, AI, UX, UI
Tecnoloxía de Produción: Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
Reto de Deseño: In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
Investigación: We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
Inspiración: Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
Duración do Proxecto: The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
Fluxo de Operacións: The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
Membros do Equipo: YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
Créditos das Imaxes: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020