Wu Sian Casa De Té Comercial de Gong Cha California and Vinci Solution

O deseño Wu Sian Casa De Té Comercial de Gong Cha California and Vinci Solution é un estimado gañador do moi prestixioso 2022 A' Design Award de Ferro na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

FerroInteriorismo· 2022

Wu Sian Casa De Té Comercial

de Gong Cha California and Vinci Solution

Cliente: Gong cha CA Franchise

Gañador do A' Design Award de Ferro na Categoría Interiorismo

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Cores

O Deseño

Sobre Wu Sian Casa De Té Comercial

O proxecto de deseño de Gong cha, chamado acertadamente, Wu Sian, tradúcese en ilimitado en chinés e pódese ver a través da súa ambición de expansión global. As primeiras impresións do deseño da casa de té transmiten un espazo cómodo e contemporáneo para que todos de todos os ámbitos poidan saborear e gozar. O uso de madeira natural, pedra de mármore, acentos metálicos e cores de marca en todo o interior da casa de té manifesta os valores fundamentais da empresa: té, compañeiro, arte, sabor e momento. Os materiais orgánicos utilizados para crear calor e fomentar o goce do seu té e do medio ambiente.

O Recoñecemento

Sobre o A' Design Award de Ferro

Wu Sian Casa De Té Comercial gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Wu Sian Casa De Té Comercial sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Wu Sian Casa De Té Comercial é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
Dimensións e Embalaxe: The project covers a total of 1,197 square footage.
Etiquetas: Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
Tecnoloxía de Produción: The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
Reto de Deseño: Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
Investigación: Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
Inspiración: Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
Duración do Proxecto: The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
Fluxo de Operacións: An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
Membros do Equipo: Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong
Créditos das Imaxes: Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.

Video Credits: Gong cha Global