Gift of Huangyao Función Principal: Envase para Salsa de Jie Yang

O deseño Gift of Huangyao Función Principal: Envase para Salsa de Jie Yang é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2022

Gift of Huangyao Función Principal: Envase para Salsa

de Jie Yang

Cliente: Decelent

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Gift of Huangyao Función Principal: Envase para Salsa

Texto do Libro: Agasallo de Huangyao é un deseño de embalaxe de agasallo para unha salsa de tempero feita na antiga vila de Huangyao, Guangxi, China. Tres capas de papel calado colócanse unha detrás da outra para formar unha escena tridimensional. A capa exterior mostra casas de garda, arcos e pontes. A capa intermedia mostra pavillóns e vida local. A capa interior mostra montañas e ríos. A disposición evoca unha vivenda tradicional chinesa con patio. A tapa da botella toma a forma dunha estrada de pedra azul. Papel biodegradable é utilizado como material principal.

O Recoñecemento

Sobre o A' Design Award de Bronce

Gift of Huangyao Función Principal: Envase para Salsa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Gift of Huangyao Función Principal: Envase para Salsa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Gift of Huangyao Función Principal: Envase para Salsa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Dimensións e Embalaxe: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Etiquetas: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Tecnoloxía de Produción: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Reto de Deseño: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Investigación: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inspiración: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Duración do Proxecto: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Fluxo de Operacións: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Membros do Equipo: Jie Yang