O deseño 87MM Brand Story Deseño Editorial de Sunghoon Kim é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño de Medios Impresos e Publicados.

PrataImprenta· 2022

87MM Brand Story Deseño Editorial

de Sunghoon Kim

Cliente: 87mm

Gañador do A' Design Award de Prata na Categoría Imprenta

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Cores

O Deseño

Sobre 87MM Brand Story Deseño Editorial

87MM é unha marca de moda representativa de Corea que crea cultura cotiá a través do sentido e o enxeño. Desde o seu lanzamento en 2011, foi deseñado para contar a historia da última década ao público amante de 87MM a través de Moment by Moment, We Say No Concept But Good Sense, unha marca con 10 anos de traxectoria. Isto servirá para comunicar máis estreitamente co público novo coreano ao que lle gusta 87MM e que se entusiasma con ela a través da historia dos dous fundadores, así como da historia da marca 87MM.

O Recoñecemento

Sobre o A' Design Award de Prata

87MM Brand Story Deseño Editorial gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que 87MM Brand Story Deseño Editorial sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. 87MM Brand Story Deseño Editorial é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimensións e Embalaxe: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Etiquetas: 87MM, brand book, book, design, editorial, graphic, typography
Tecnoloxía de Produción: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Reto de Deseño: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Investigación: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspiración: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Duración do Proxecto: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Fluxo de Operacións: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Membros do Equipo: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Créditos das Imaxes: 87MM