Freeze Dried Envasado de Café de Shanghai Yuanshang Culture Communication Co., Ltd.

O deseño Freeze Dried Envasado de Café de Shanghai Yuanshang Culture Communication Co., Ltd. é un estimado gañador do moi prestixioso 2022 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2022

Freeze Dried Envasado de Café

de Shanghai Yuanshang Culture Communication Co., Ltd.

Cliente: Huzhou Jinnuokang Health Technology Co., Ltd.

Gañador do A' Design Award de Ouro na Categoría Envases

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O Deseño

Sobre Freeze Dried Envasado de Café

Freeze Dried é un deseño de envasado de café creado para un mercado de consumidores mozos. O envase combina un aspecto moderno con elementos da cultura tradicional chinesa. O concepto visual baséase nos cinco elementos: ouro, madeira, auga, lume e terra, e emprega cores tradicionais chinesas. Unha lata grande contén varias latas máis pequenas, polo que o conxunto é sinxelo de almacenar e de transportar. Cada lata pequena pódese pechar de novo, o que axuda a controlar a cantidade de café empregada. A etiqueta exterior está impresa en papel estucado, e as latas pequenas están feitas de polipropileno.

O Recoñecemento

Sobre o A' Design Award de Ouro

Freeze Dried Envasado de Café gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Freeze Dried Envasado de Café sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Freeze Dried Envasado de Café crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimensións e Embalaxe: Diameter 95mm
Height 130mm
Etiquetas: Ingenious, Quality, Fashion
Tecnoloxía de Produción: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Reto de Deseño: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Investigación: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiración: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Duración do Proxecto: The project started in Shanghai in November 2020 and ended in May 2021.
Fluxo de Operacións: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.