Plant Selected Envases para Bebidas de Blackandgold Shanghai

O deseño Plant Selected Envases para Bebidas de Blackandgold Shanghai é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2022

Plant Selected Envases para Bebidas

de Blackandgold Shanghai

Cliente: Yili Group

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Plant Selected Envases para Bebidas

Plant Selected é un deseño de envase para unha gama de bebidas de orixe vexetal. O recipiente é unha botella de PET cuberta cunha película mate, con 60 mm de ancho, 60 mm de profundidade e 177 mm de altura. Utilízase a cor verde para a bebida de soia e a azul para a bebida de avea. O nome do produto está composto nunha grande tipografía inglesa de estilo grafiti, e integrando grans dourados de soia e avea nas letras. Un fondo completamente colorido forma un bloque de cor forte no estante. Os beneficios do produto colócanse na parte inferior para informar aos consumidores.

O Recoñecemento

Sobre o A' Design Award de Bronce

Plant Selected Envases para Bebidas gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Plant Selected Envases para Bebidas sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Plant Selected Envases para Bebidas satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Dimensións e Embalaxe: Width 60 mm x Depth 60 mm x Height 177 mm
Etiquetas: Packaging, plant-based Beverage, plant milk, China
Tecnoloxía de Produción: PET bottle covered with Matte film
Reto de Deseño: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Investigación: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspiración: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Duración do Proxecto: The project started in September, 2020 and the product is launched in March, 2021
Fluxo de Operacións: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patentes: All photos and video credits to blackandgold Shanghai, 2022.
Membros do Equipo: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN