Dragon Boat Festival Packaging Caixa de Agasallo de ShenZhen XiShang Boutique Packing Co., Ltd

O deseño Dragon Boat Festival Packaging Caixa de Agasallo de ShenZhen XiShang Boutique Packing Co., Ltd é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2022

Dragon Boat Festival Packaging Caixa de Agasallo

de ShenZhen XiShang Boutique Packing Co., Ltd

Cliente: ShenZhen XiShang Boutique Packing Co., Ltd

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Dragon Boat Festival Packaging Caixa de Agasallo

O Envase do Festival do Bote do Dragón é unha caixa de agasallo creada para o Festival chinés do Bote do Dragón. A caixa exterior ten forma de dragón, con follas de artemisia perfilando o corpo e nervaduras de follas de canaveira formando as escamas. A caixa interior mostra dous dragóns suxeitando zongzi, un motivo que significa dobre sorte na cultura chinesa. Cando se levanta a tapa, os catro lados da caixa interior despréganse pola gravidade, como un pano que se ergue. A caixa está feita de papel ecolóxico con talla tridimensional en papel e cartón por capas. O deseño transmite desexos de saúde e boa fortuna.

O Recoñecemento

Sobre o A' Design Award de Prata

Dragon Boat Festival Packaging Caixa de Agasallo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Dragon Boat Festival Packaging Caixa de Agasallo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Dragon Boat Festival Packaging Caixa de Agasallo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Dimensións e Embalaxe: 475mm X 213mm X 130mm
Tecnoloxía de Produción: Eco-friendly paper and 3D paper carving techniques
Reto de Deseño: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Investigación: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Inspiración: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Duración do Proxecto: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Fluxo de Operacións: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Membros do Equipo: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu