Baidu for the Elderly Función Principal: Aplicación Móbil de Baidu Meux

O deseño Baidu for the Elderly Función Principal: Aplicación Móbil de Baidu Meux é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Tecnoloxías Móbiles, Aplicacións e Software.

BronceMóbil· 2022

Baidu for the Elderly Función Principal: Aplicación Móbil

de Baidu Meux

Cliente: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Gañador do A' Design Award de Bronce na Categoría Móbil

20,356

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O Deseño

Sobre Baidu for the Elderly Función Principal: Aplicación Móbil

Texto do Libro: Baidu para Persoas Maiores é unha aplicación móbil que ofrece contido e servizos para usuarios de idade avanzada. A aplicación emprega un sistema de deseño adaptado ás persoas maiores, con fontes de maior tamaño, unha disposición de feed unificada, áreas táctiles ampliadas e unha linguaxe sinxela. Todo o contido pode lerse ou escoitarse. Os vídeos inclúen subtítulos intelixentes. A busca por voz e por imaxe permite aos usuarios de maior idade buscar falando ou facendo unha fotografía. A síntese de voz pode empregar voces gravadas de familiares para ler os textos en voz alta. A aplicación funciona tanto en sistemas Android como iOS.

O Recoñecemento

Sobre o A' Design Award de Bronce

Baidu for the Elderly Función Principal: Aplicación Móbil gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Baidu for the Elderly Función Principal: Aplicación Móbil sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Baidu for the Elderly Función Principal: Aplicación Móbil satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Dimensións e Embalaxe: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Etiquetas: UX, the Elderly, Age-friendly, AI, Online Service
Tecnoloxía de Produción: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Reto de Deseño: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Investigación: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspiración: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Duración do Proxecto: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Fluxo de Operacións: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patentes: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Membros do Equipo: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Créditos das Imaxes: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021