Voila Cool Stuff Envases De Xeados de Kamal Rizk - Bold Branding

O deseño Voila Cool Stuff Envases De Xeados de Kamal Rizk - Bold Branding é un estimado gañador do moi prestixioso 2022 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2022

Voila Cool Stuff Envases De Xeados

de Kamal Rizk - Bold Branding

Cliente: Voila Dessert Shop

Gañador do A' Design Award de Ferro na Categoría Envases

22,155

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Cores

O Deseño

Sobre Voila Cool Stuff Envases De Xeados

Trátase dunha serie de paquetes para 9 deseños de sabor de xeado, unidos baixo un logotipo emblemático, nos que o deseñador remodela a presentación dos xeados. Creou un novo tema a través do que reimaxina os diferentes sabores en forma de froitas simbólicas e patróns de néctar, tipografía orixinal e tamén cores frescas relevantes que acentúan os elementos do deseño. O deseño simplemente recrea o concepto de gusto a través da icona da lingua utilizada en toda a gama e evoca unha forma diferente de percibilo.

O Recoñecemento

Sobre o A' Design Award de Ferro

Voila Cool Stuff Envases De Xeados gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Voila Cool Stuff Envases De Xeados sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Voila Cool Stuff Envases De Xeados é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Dimensións e Embalaxe: Various Tapered Paper Ice Cream Containers
Etiquetas: branding, packaging, packaging, illustration, typography, icecream, identity
Tecnoloxía de Produción: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Reto de Deseño: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Investigación: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inspiración: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Duración do Proxecto: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Fluxo de Operacións: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Membros do Equipo: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager