Luckinfo Ocean Refreshing Base Serum Embalaxe de Wai Ho Cheung

O deseño Luckinfo Ocean Refreshing Base Serum Embalaxe de Wai Ho Cheung é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2022

Luckinfo Ocean Refreshing Base Serum Embalaxe

de Wai Ho Cheung

Cliente: Luckinfo

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Luckinfo Ocean Refreshing Base Serum Embalaxe

A superficie da caixa segue sendo mínima e rigorosa, mentres que a ilustración da onda impresa debaixo fai eco cos ingredientes mariños. Unha parte da ilustración exposta na parte inferior para enriquecer a superficie pálida, ademais de atraer aos usuarios a abrir a caixa. A botella está esmerilada na parte superior para pasar o desvanecemento da tapa branca perla á parte transparente, así como para cubrir a mestura turbia que se pode formar ao axitar; a botella de vidro permanece transparente na parte inferior para mostrar a tecnoloxía de sedimentación única de gotas azules por gotas de aceite.

O Recoñecemento

Sobre o A' Design Award de Bronce

Luckinfo Ocean Refreshing Base Serum Embalaxe gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Luckinfo Ocean Refreshing Base Serum Embalaxe sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Luckinfo Ocean Refreshing Base Serum Embalaxe satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
Dimensións e Embalaxe: Width 50mm x Depth 50mm x Height 95mm
Etiquetas: Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
Tecnoloxía de Produción: The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
Reto de Deseño: As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
Investigación: The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
Inspiración: The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
Duración do Proxecto: The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
Fluxo de Operacións: With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.