Secret Behind Magic Envases para Froitos Secos de Stora Enso China Packaging

O deseño Secret Behind Magic Envases para Froitos Secos de Stora Enso China Packaging é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2022

Secret Behind Magic Envases para Froitos Secos

de Stora Enso China Packaging

Cliente: Stora Enso China Packaging

Gañador do A' Design Award de Bronce na Categoría Envases

16,401

Gañador de Premio Verificado

Verificar o Estado do Premio para #131239

Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Secret Behind Magic Envases para Froitos Secos

Secret Behind Magic é un envase tipo caixa sorpresa para froitos secos variados. O gráfico da caixa exterior utiliza liñas coordinadas e tres cores primarias, inspiradas na composición de Mondrian, combinadas cun ton simulado de papel kraft marrón. O deseño transmite a idea dunha nutrición equilibrada e saudable de xeito sinxelo. As caixas interiores seguen as mesmas cores e engaden ilustracións de personaxes de debuxos animados para un xogo de rol. Un mecanismo de elevación interno empuxa cada caixa interior cara á abertura, de xeito que todas as caixas se poden extraer unha a unha. Empréganse cartón de grao apto para contacto con alimentos e tinta de soia.

O Recoñecemento

Sobre o A' Design Award de Bronce

Secret Behind Magic Envases para Froitos Secos gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Secret Behind Magic Envases para Froitos Secos sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Secret Behind Magic Envases para Froitos Secos satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Dimensións e Embalaxe: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Etiquetas: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Tecnoloxía de Produción: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Reto de Deseño: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Investigación: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Inspiración: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Duración do Proxecto: The project started in June 2020 and launched in April 2021 Beijing, China.
Fluxo de Operacións: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Patentes: Structure utility model patent copyright belongs to Stora Enso China Packaging
Membros do Equipo: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang