MontGras Handcrafted Etiqueta de Viño de Ximena Ureta

O deseño MontGras Handcrafted Etiqueta de Viño de Ximena Ureta é un estimado gañador do moi prestixioso 2022 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2022

MontGras Handcrafted Etiqueta de Viño

de Ximena Ureta

Cliente: MontGras

Gañador do A' Design Award de Ouro na Categoría Envases

56,948

Gañador de Premio Verificado

Verificar o Estado do Premio para #129606

Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre MontGras Handcrafted Etiqueta de Viño

MontGras Handcrafted é unha serie de etiquetas de viño creada para cinco viños chilenos elaborados con variedades de uva raras vendimadas en 2020. Cada etiqueta fusiona dúas pezas de arte, a sinatura do enólogo e un tratamento tipográfico diferente do número da colleita, mentres que unha liña gráfica compartida une os cinco deseños. As etiquetas están impresas en papel autoadhesivo, sen estucar e resistente á auga, que resiste o envellecemento e a luz ultravioleta. O acabado complétase con folla de ouro, troquelado, verniz serigráfico con relevo e un verniz protector mate. Unha cápsula de cera sela cada botella.

O Recoñecemento

Sobre o A' Design Award de Ouro

MontGras Handcrafted Etiqueta de Viño gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que MontGras Handcrafted Etiqueta de Viño sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. MontGras Handcrafted Etiqueta de Viño crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: MontGras Handcrafted is a range of very unique wines elaborated on a small scale and with important points of differentiation from other Chilean wines.
The specifications for vines, valleys and winemakers are...
White Wine, Riesling, D.O. Mulchen Bio-Bio Valley by Santiago Margozzini.
Red Wines, Pinot Noir Amaral Vineyard, D.O. Leyda Valley by Adolfo Hurtado, Cinsault D.O. Guarilihue Itata Valley by Alberto Antonini, Carignan D.O. Crucesillas Cauquenes Valley by Carla Dosque, Cabernet Franc Intriga Vineyard D.O. Linderos Maipo Valley by Cristian Correa.
Dimensións e Embalaxe: Handcrafted is a label printed on self adhesive, uncoated, water-resistant Wet Strength paper. It is FSC certified, confirming the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 10.5 x 8 cm.
Burgundy Label Dimension: 8.5 x 9.7 cm.
Wax capsule.
Etiquetas: Etiqueta de vino, packaging, design, label, wine, Rare, arte, Handcrafted, Ximena Ureta, Vino chileno, chilean designer, MontGras
Tecnoloxía de Produción: Printed on Fasson Cuvee Mareele White paper 90gr with quadrichromy using digital technology on an HP Indigo 6900 machine and its finishing applications on a Digicon. Folia Gold Matte Luxor MTS 425 with die cut, silkscreen varnish with mechanical relief and Mat UV protection varnish.
Reto de Deseño: The requirement and challenge was to create five different labels following a unifying graphic line with a box that contains them.
Two pieces of art where merged into each label with the five winemakers signatures and five different typographic games for each number. As result all the labels are highly expressive and boast a great personality to create a serie with a restless, changing, and impetuous graphic for wines made of rare strains from different valleys located in different parts of Chile and harvested in 2020.
Investigación: There has been a lot of visual research, both in artistic experimentation and in graphic exploration. Countless pieces of art were created, a considerable number of paintings that required the correct fusion to produce tension and movement in each wine label. Each pair of art had to offer the design the certainty that the information on the label would be kept in the same place. All the typographic number games had to be different in a distinguished and integrative way.
Inspiración: MontGras Handcrafted is the consequence of a constant search to create distinctive handmade products with a sense of origin, its a line of unique wines where five prestigious Chilean winemakers chose different valleys to create wines from uncommon, rare and different Chilean grape varieties to surprise consumers with innovative proposals.They are expressive, creative and is the winemakers answer to the passion for wine.
Duración do Proxecto: The MontGras Handcrafted packaging began in April and ended in October 2021. Afterwards, we started working on the container box of the five wines. These were worked on from October to January 2022. Both were printed in Santiago de Chile.
Fluxo de Operacións: This packaging is currently sold in Chile and is to be sold in the most important markets in which MontGras is present focusing on Asia (China, Korea and Japan). Also, Brazil, the UK, Taiwan, Hong Kong, Vietnam, Denmark, the Netherlands, Germany, Mexico, and Paraguay.
Membros do Equipo: Art direction and design: Ximena Ureta
Second designer: Francisca Furgones
Art: Ximena Ureta
Box second designer: Paulina Larrain
Créditos das Imaxes: Image #1, #2, #3, #4, #5: Jorge Brantmayer.