No48 O Difusor De Fragrancia de Nicolas Boon and Tatiana Garcia

O deseño No48 O Difusor De Fragrancia de Nicolas Boon and Tatiana Garcia é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2022

No48 O Difusor De Fragrancia

de Nicolas Boon and Tatiana Garcia

Cliente: Omecara

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre No48 O Difusor De Fragrancia

O estudo Omecara definiu unha forma que evoca ámbar pulido ou un seixo atopado na beira do mar, rompendo así coa imaxe tradicional do ámbar gris. A forma foi deseñada para evocar sólidos e líquidos, terra e mar. A identidade caracterízase polo número 48, unha letra onde se complementan o cadrado masculino 4 e o feminino redondeado 8. O tratamento tipográfico dá unha impresión de lixeireza repousada, mentres que a estampación en quente de cor dourada, no mesmo ton que o perfume, asocia recipiente e contido. Un xogo sutil de opostos e dualidade.

O Recoñecemento

Sobre o A' Design Award de Prata

No48 O Difusor De Fragrancia gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que No48 O Difusor De Fragrancia sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. No48 O Difusor De Fragrancia é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The No48 fragrance diffuser combines style and discretion, offering an intense amber fragrance that diffuses through the single black wooden stick. The Omecara studio has created an identity characterised by the number 48, a lettering where the masculine square 4 and the feminine rounded 8 complement each other. The typographic treatment gives a sensation of restful lightness, while the golden hot stamping in the same shade as the perfume delicately combines container and content. The colours of the glass bottle are the opposite of the colour palette used for the packaging.
Dimensións e Embalaxe: Limited Edition, Packaging: Width 80mm x Depth 80mm x Height 210mm, Bottle: Width 75mm x Depth 75mm x Height 115 mm, 250ml
Etiquetas: Duality, Elegant, Minimalist, Harmonious, Delicate, Feminine/Masculine
Tecnoloxía de Produción: Black screen printing on glass, paper: Colorplan white frost paper 350 g/m2, intense black offset printing and Luxor 232 MP hot stamping, protective varnish
Reto de Deseño: The complexity of this project stems from the fact that the opposites had to be harmoniously combined within the same composition. The precision of the gold hot stamping on the edge of the packaging demanded a high degree of technical skill, it had to be precise without cracking or damaging and create a perfect fit. The packaging had to reflect a certain level of sophistication while being extremely simple.
Investigación: The Omecara studio has synthesised two natural elements mysteriously linked by their names: ambergris, an animal raw material used in perfumery, and yellow amber, an ornamental resin that owes its name to the Arabic word "anbar", which designates ambergris. The relevance of the project results from a play between opposites: land/sea, masculine/feminine, square/round, solid/liquid, container/content, black/white.
Inspiración: The synthesis of ambergris and yellow amber has resulted in a delicate abstract form that evokes polished amber or a pebble found by the sea, breaking with the traditional image of ambergris. The shape has been carefully designed to evoke solid and liquid, land and sea. The chromatic choice of gold was obvious, embodying on the one hand the colour of amber and on the other the symbolic value of ambergris. The minimalist typographic composition evokes the Zen garden and gives a feeling of lightness and relaxation. A subtle play of opposites and duality.
Duración do Proxecto: November 2020 in Luxembourg
Fluxo de Operacións: To reinforce the conceptual value of the duality, the golden shape embraces the edge of the packaging in a balanced way. Presented side by side, the packages create a harmonious scenography reconstituting the golden pebble. The chromatic harmony of gold, intense black and white creates a soothing and precise composition.
Patentes: Omecara Sarl 2021
Membros do Equipo: Nicolas Boon Creative Director
Tatiana Garcia Designer
Créditos das Imaxes: Photographer Tatiana Garcia 2020