I Love You From Afar Social de Alvaro Gonzalez and Renato Galecio

O deseño I Love You From Afar Social de Alvaro Gonzalez and Renato Galecio é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.

BroncePublicidade· 2021

I Love You From Afar Social

de Alvaro Gonzalez and Renato Galecio

Cliente: Inbrax

Gañador do A' Design Award de Bronce na Categoría Publicidade

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Cores

O Deseño

Sobre I Love You From Afar Social

Ao comezo da pandemia, cando todo o mundo estaba en corentena en Chile, todas as tendas Miniso pecharon, e para manter o compromiso co seu público, creouse a campaña "Quérote desde lonxe", que se executa 100% en liña ofrecendo milleiros de ideas para entreter os seus consumidores mentres estaban confinados.

O Recoñecemento

Sobre o A' Design Award de Bronce

I Love You From Afar Social gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que I Love You From Afar Social sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. I Love You From Afar Social satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensións e Embalaxe: Stories, Posts, Carrousels
Etiquetas: Inbrax, Miniso, Chile, I Love You From Afar
Tecnoloxía de Produción: Social Media, Vectorial Illustrations, Illustrator
Reto de Deseño: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Investigación: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiración: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Duración do Proxecto: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patentes: Miniso, Inbrax
Membros do Equipo: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Créditos das Imaxes: Miniso, Inbrax