O deseño Duxiaoxiao Función principal: Asistente dixital de intelixencia artificial de Baidu Meux - Dou Shen and Yujie Shi é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Interface, Interacción e Experiencia de Usuario.
PrataInterface· 2021
Duxiaoxiao Función principal: Asistente dixital de intelixencia artificial
de Baidu Meux - Dou Shen and Yujie Shi
Cliente: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
Gañador do A' Design Award de Prata na Categoría Interface
Gañador de Premio Verificado
Verificar o Estado do Premio para #121474O Deseño
Sobre Duxiaoxiao Función principal: Asistente dixital de intelixencia artificial
Duxiaoxiao é un asistente dixital de intelixencia artificial coa aparencia dun humano virtual. Duxiaoxiao comunícase cos usuarios a través da voz, das expresións faciais e dos movementos corporais, combinando retroalimentación sonora e visual. As respostas e a información preséntanse en interfaces adaptables deseñadas para dispositivos móbiles Android e iOS. A través da conversa continuada, o asistente desenvolve distintas personalidades e aprende as preferencias do usuario. O deseño facilita a adquisición de información estruturada e ofrécelles aos usuarios unha sensación de compañía.
O Recoñecemento
Sobre o A' Design Award de Prata
Duxiaoxiao Función principal: Asistente dixital de intelixencia artificial gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Duxiaoxiao Función principal: Asistente dixital de intelixencia artificial sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Duxiaoxiao Función principal: Asistente dixital de intelixencia artificial é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Detrás do deseño
Kit de prensa
Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.
- Propiedades Únicas
- Duxiaoxiao, with an appearance of digitalized human, is a new generation of AI digital assistant. Through AI technology, she possesses thinking, expression, emotion, and learning abilities like a human being. By communicating with users, she will gradually develop different personalities and constantly understand users’ preferences. Such anthropomorphic interaction brings a relaxing experience of acquiring structured information and knowledge and an emotional interactive companionship to users
- Dimensións e Embalaxe
- Duxiaoxiao was given a fully responsive design over multiple screen size of Android and iOS-based mobile devices.
- Etiquetas
- AI, UX, UI Design, virtual human, digital assistant, knowledge acquisition, entertainment and accompany
- Tecnoloxía de Produción
- We create vivid expressions, motions, and words for Duxiaoxiao so that she can communicate with users like a friend through the combination of AI technology and Web 3D engine that balance the performance of a variety of devices. Using Sketch, Protopie, Adobe Effect design the app make the Duxiaoxiao fluent and attractive.
- Reto de Deseño
- One of the most significant challenges we faced is creating the humanlike interaction. We need to catch the features of this experience and design it. We built an ΑΙ digital human interaction system that integrates various forms of human-computer interaction and ΑΙ technology. It enabled Duxiaoxiao to have anthropomorphic thinking, expression, emotion, and independent learning ability.
- Investigación
- We used questionnaires, user Interviews, and desk research to collect user requirements of virtual assistants and the problems of existed products. Abundant research was performed throughout the design including script rehearsal, motion capture, emotion simulation, and 3D rendering to make Duxiaoxiao look authentic and vivid. We utilized small-scope tests, and collected and analyzed user feedback to improve user experience and product customer satisfaction.
- Inspiración
- Traditional AI assistants are characterized by interacting with users through voice, the experience of which lacks a sense of authenticity. We expect that AI assistants can provide natural, emotional companionship to users with its digital, face-to-face communication while maintaining the traditional voice interaction. Meanwhile, she can provide a new experience of acquiring structured information and knowledge through the audio-visual integration to adapt to a variety of application scenarios
- Duración do Proxecto
- The project started in January 2020 and debuted in China in July 2020, it is still going. The team members were based in Beijing, China.
- Fluxo de Operacións
- Duxiaoxiao features anthropomorphic multimodal interaction which can interact with users in a way that. Users can ask Duxiaoxiao by voice when they have questions, and she will display answers and information naturally through different motions, voices, expressions, and attractive interfaces. Users also can chat with Duxiaoxiao when they feel alone. Similar to communicating with friends, users will feel warm and acquainted.
- Patentes
- patented.ZL 2020 3 0147330.X.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147177.0.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147169.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0146983.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147167.7.Baidu Online Network Technology (Beijing) Co., Ltd.2020
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020,2020 2020-F-0197184 - Membros do Equipo
- Executive Vice President: Dou Shen, Design Director: Yujie Shi, Design Manager: Xuan Li, Designer: Hao Xue, Lei Zhao, Ye Li
- Créditos das Imaxes
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020
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