Customized Farmland Primary Function: Aplicación Móbil de Xiaoshuai Jing and Huicong Hu

O deseño Customized Farmland Primary Function: Aplicación Móbil de Xiaoshuai Jing and Huicong Hu é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Tecnoloxías Móbiles, Aplicacións e Software.

PrataMóbil· 2021

Customized Farmland Primary Function: Aplicación Móbil

de Xiaoshuai Jing and Huicong Hu

Cliente: Harbin Institute of Technology, Shenzhen

Gañador do A' Design Award de Prata na Categoría Móbil

27,008

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O Deseño

Sobre Customized Farmland Primary Function: Aplicación Móbil

Terreo de Cultivo Personalizado é unha aplicación móbil para arrendar terreos de cultivo en liña. A aplicación conecta usuarios urbanos con terras rurais e recursos humanos en China. Ofrécense seis módulos: arrendamento de terras, agricultura, turismo rural, retransmisión en directo 5G, comercio en liña e doazóns en liña. Os usuarios navegan por un mapa, seleccionan terras próximas e ven os cultivos que se poden plantar alí. O vídeo en directo mostra o crecemento das plantas en tempo real, e poden reservarse visitas presenciais á granxa. Os produtos colleitados pódense vender a outros usuarios ou doar a través da plataforma.

O Recoñecemento

Sobre o A' Design Award de Prata

Customized Farmland Primary Function: Aplicación Móbil gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Customized Farmland Primary Function: Aplicación Móbil sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Customized Farmland Primary Function: Aplicación Móbil é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Dimensións e Embalaxe: Designed for the iOS System
Etiquetas: Interface, Interaction Design, Visual Communication, User Experience
Tecnoloxía de Produción: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Reto de Deseño: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Investigación: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Inspiración: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Duración do Proxecto: The project started in December 2019 and finished in September 2020 in Shenzhen.
Fluxo de Operacións: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Membros do Equipo: Xiaoshuai Jing
Huicong Hu
Créditos das Imaxes: Images by Xiaoshuai Jing, Huicong Hu, 2021