Sogurt With Love and All Things Good Envases para Iogur Xeado de Jimmy Chew

O deseño Sogurt With Love and All Things Good Envases para Iogur Xeado de Jimmy Chew é un estimado gañador do moi prestixioso 2021 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2021

Sogurt With Love and All Things Good Envases para Iogur Xeado

de Jimmy Chew

Cliente: Sogurt

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Sogurt With Love and All Things Good Envases para Iogur Xeado

Sogurt With Love and All Things Good é un deseño de envase para vasos de iogur xeado. Empréganse tons de cor frescos para reflectir unha voz de marca próxima, desenfadada e elegante. As ilustracións superpostas personifican a fusión dos ingredientes clave dentro de cada sabor elaborado. A tipografía, a iconografía e a disposición están organizadas para presentar a información do produto con claridade e favorecer unha lectura doada. A tapa de plástico do envase anterior foi substituída por unha tapa de papel. Cada vaso ten unha capacidade de 125 mililitros e 74 milímetros de ancho.

O Recoñecemento

Sobre o A' Design Award de Ferro

Sogurt With Love and All Things Good Envases para Iogur Xeado gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Sogurt With Love and All Things Good Envases para Iogur Xeado sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Sogurt With Love and All Things Good Envases para Iogur Xeado é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Dimensións e Embalaxe: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Etiquetas: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Tecnoloxía de Produción: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Reto de Deseño: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Investigación: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspiración: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Duración do Proxecto: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Fluxo de Operacións: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Membros do Equipo: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Créditos das Imaxes: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.