Diablo Black Etiqueta de viño de Ximena Ureta

O deseño Diablo Black Etiqueta de viño de Ximena Ureta é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2021

Diablo Black Etiqueta de viño

de Ximena Ureta

Cliente: Concha y Toro

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Diablo Black Etiqueta de viño

Diablo Black é unha etiqueta de viño creada para un viño chileno da rexión do Maule. A etiqueta presenta o Demo como figura central, expresando un carácter escuro, misterioso e sofisticado. A etiqueta cónica está impresa en offset con sete cores especiais sobre papel autoadhesivo, e está rematada con lámina de ouro mate, estampado e verniz UV satinado. Precisáronse probas repetidas para imprimir as cores sobre a brillante lámina de ouro, de xeito que o rostro aparece entre negros, vermellos e ouro cun aspecto queimado. O deseño une a tradición vinícola cun espírito de marca moderno.

O Recoñecemento

Sobre o A' Design Award de Prata

Diablo Black Etiqueta de viño gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Diablo Black Etiqueta de viño sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Diablo Black Etiqueta de viño é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
Dimensións e Embalaxe: Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
Etiquetas: Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
Tecnoloxía de Produción: Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
Reto de Deseño: The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
Investigación: The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
Inspiración: Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Duración do Proxecto: The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
Fluxo de Operacións: The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
Membros do Equipo: Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
Créditos das Imaxes: Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez