O deseño WoodBergs Natureza de Patrizia Dottori é un estimado gañador do moi prestixioso 2021 A' Design Award de Ferro na Categoría de Competición Deseño de Fotografía e Manipulación Fotográfica.

FerroFotografía· 2021

WoodBergs Natureza

de Patrizia Dottori

Cliente: *PatIsHere

Gañador do A' Design Award de Ferro na Categoría Fotografía

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Cores

O Deseño

Sobre WoodBergs Natureza

Estas imaxes representan detalles de seccións de árbores taladas para transformalas noutra cousa. O uso da inversión negativa e a impresión directa sobre aluminio realzan as cores e o concepto de destrución do noso planeta. O artista inspírase na fotografía artística e nos dereitos ambientais, transformando detalles da natureza e da flora: a técnica e os dereitos fotográficos fúndense en imaxes surrealistas para levar ao espectador a reflexionar sobre o que se pode facer para salvagardar o planeta. Un mundo mellor é posible, tamén depende de ti.

O Recoñecemento

Sobre o A' Design Award de Ferro

WoodBergs Natureza gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que WoodBergs Natureza sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. WoodBergs Natureza é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: It is one of the seven works on the elements of nature, flora, printed in negative directly on aluminum. In these images, which belong to the Winter series, are trees cut and ready to be distributed and transformed.
The use of surreal expression through negative inversion is a technique that the artist began to use in 2008 to reinforce the concept he wants to express: increasing the level of awareness on the consequences of our actions on the environmental issue.
Dimensións e Embalaxe: All the pictures are printed in negative directed on aluminium.
900 mm x 650 mm (orizontal pictures), 0,5 mm depth.
Etiquetas: nature, wood, trees, flowers, leaves, environment, planet, photography, photo, artistic-photos
Tecnoloxía de Produción: She tooks the pictures in this case with her smartphone Samsung S7edge, raw method, as because she realized that she went in a carpentry where she found all the trees cut down and ready to be transformed into something else. It was a unique moment.
Than she inverted the pictures with Adobe Photoshop, as she did with the other pictures of the project, and she put them in the Series Winter.
Finally she printed them directly on aluminum to enhance the colors.
Reto de Deseño: Her thoughts on environmental issues and her surrealistic taste have pushed her into expressive research, through photography, to express her point of view with an artistic eye both for the technique (photographic inversion) and for the realization.
The difficulty in photography and in this project lies in capturing the viewer's attention through a beautiful and mysterious image. The increased visibility increases the possibility of understanding that all mankind must safeguard nature and the planet before it is too late.
Investigación: It is a type of photographic research on nature, flora, in details and in panoramas, which aims to awaken the conscience on the environmental problem, using above all the professional camera (Nikon) but also the mobile phone on some occasions, like this one. In showing the photos during the exhibitions she was able to listen to the sensations and emotions that the images created in the impact with the visitors and to understand if the right questions were asked to interpret her goal.
Inspiración: Photography and politics are two fundamental elements in her life. When she started the environmental rights project, in order to sensitize people to safeguard nature, she took into consideration the four fundamental elements. But later she had the need to interpret Flora and for this reason she examined the oriental philosophy which is based on the five fundamental elements, therefore including wood, which becomes her Flora, represented in negative.
Duración do Proxecto: The WoodBergs project started in November 2012 in New Canaan in Conecticut and last presented in April 2015 in Rome. These photos from the Winter Series in particular were never presented in public because they were taken later, in 2017.
Fluxo de Operacións: Photos do not transform themselves but they could transform the mind of the viewer because he sees different colors from reality and asks himself questions.
Créditos das Imaxes: Image #No 1: patrizia dottori, WB_S4_Wood_09, 2017
Optional Image #No 1: patrizia dottori, WB_S4_Wood_01, 2017
Optional Image #No 2: patrizia dottori, WB_S4_Wood_03, 2017
Optional Image #No 3: patrizia dottori, WB_S4_Wood_05, 2017
Optional Image #No 4: patrizia dottori, WB_S4_Wood_10, 2017
Video Credit: patrizia dottori, 2014