Jincaitou Envasado de Baijiu de Yiyang Liu

O deseño Jincaitou Envasado de Baijiu de Yiyang Liu é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2021

Jincaitou Envasado de Baijiu

de Yiyang Liu

Cliente: Gui Brewery Co., Ltd.

Gañador do A' Design Award de Prata na Categoría Envases

26,201

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Cores

O Deseño

Sobre Jincaitou Envasado de Baijiu

Jincaitou é un deseño de envasado para unha serie de licores baijiu chineses. A tapa está fabricada con material de grao alimentario, e o seu deseño combina a impresión moderna con calcomanías coas técnicas tradicionais de esmalte. A parte dianteira do envase mostra un león danzante, un cetro ruyi de xade e unha pega, tres motivos vinculados á boa fortuna na cultura chinesa. A parte traseira mostra escenas pintadas do proceso de elaboración do licor, desde a alimentación e a cocción ata a fermentación e a destilación. O envase mide 105 por 105 por 260 milímetros e emprega métodos de produción modernos que manteñen os custos baixos.

O Recoñecemento

Sobre o A' Design Award de Prata

Jincaitou Envasado de Baijiu gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Jincaitou Envasado de Baijiu sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Jincaitou Envasado de Baijiu é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Dimensións e Embalaxe: Width 105mm x Depth 105mm x Height 260mm
Etiquetas: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Tecnoloxía de Produción: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Reto de Deseño: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Investigación: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Inspiración: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Duración do Proxecto: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Fluxo de Operacións: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Membros do Equipo: Yiyang Liu