Prow Thai Marca e Envasado de Piti Amornlertwattana

O deseño Prow Thai Marca e Envasado de Piti Amornlertwattana é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2021

Prow Thai Marca e Envasado

de Piti Amornlertwattana

Cliente: Prow Thai

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Prow Thai Marca e Envasado

O deseño busca crear unha imaxe fresca e contemporánea para Prow Thai, unha marca de aceite de coco virxe e cosméticos fundada por agricultores no sur de Tailandia. Inspirado na forma natural do coco, o envasado presenta un patrón de cor punteado e unha paleta de cores vivas que reflicten a artesanía e vitalidade dos produtos. O ton branco xeral, que evoca a polpa do coco, simboliza a pureza, a limpeza e a natureza orgánica da marca.

O Recoñecemento

Sobre o A' Design Award de Prata

Prow Thai Marca e Envasado gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Prow Thai Marca e Envasado sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Prow Thai Marca e Envasado é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Dimensións e Embalaxe: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Etiquetas: branding, packaging, virgin coconut oil, cosmetic, lotion
Tecnoloxía de Produción: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Reto de Deseño: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Investigación: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspiración: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Duración do Proxecto: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Fluxo de Operacións: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Créditos das Imaxes: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com