Green Boat Song Embalaxe de Evan Chen and Ziming Guo

O deseño Green Boat Song Embalaxe de Evan Chen and Ziming Guo é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2021

Green Boat Song Embalaxe

de Evan Chen and Ziming Guo

Cliente: Lascaux Design Institute Inc.

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Green Boat Song Embalaxe

O envase é para un produto agrícola. Usa o azul Klein nunha gran área para crear un ambiente profesional, reflectir a calidade dos produtos e enfatizar a característica da marca orgánica. O seu corpo principal adopta exquisitos gravados en xilografía, que representan galiñas de crecemento libre e ambiente de cría. As viñas e as flores que rodean aportan unha sensación de natureza e pureza. O deseño da información do produto enriquece o contido da imaxe e, ao mesmo tempo, tamén dá espazo suficiente para respirar.

O Recoñecemento

Sobre o A' Design Award de Prata

Green Boat Song Embalaxe gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Green Boat Song Embalaxe sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Green Boat Song Embalaxe é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
Dimensións e Embalaxe: Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
Etiquetas: logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
Tecnoloxía de Produción: We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
Reto de Deseño: The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
Investigación: At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
Inspiración: We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
Duración do Proxecto: The project started with Suzhou in November 2020.
Fluxo de Operacións: The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
Membros do Equipo: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang