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DA17 Conductor Primary Function: Bolso bandoleira de Dash

O deseño DA17 Conductor Primary Function: Bolso bandoleira de Dash é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Accesorios de Moda e Viaxe.


PrataAccesorio· 2021

DA17 Conductor Primary Function: Bolso bandoleira

de Dash

Cliente: Dash

Gañador do A' Design Award de Prata na Categoría Accesorio

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O Deseño

Sobre DA17 Conductor Primary Function: Bolso bandoleira

DA17 Conductor é un bolso bandoleira compacto deseñado para o uso diario na cidade. O bolso é unisex e está pensado para substituír tanto unha carteira como un bolso de man tradicional. O seu tamaño reducido favorece a liberdade de movemento ao camiñar ou andar en bicicleta, e o interior alberga efectivo, tarxetas e outros obxectos persoais. Un peche magnético curvado mantén o bolso pechado por si só e pódese abrir cun só dedo. A fina correa de coiro é axustable e pódese levar ao ombreiro ou cruzada sobre o corpo. Unha base elevada mantén o bolso separado da superficie inferior.

O Recoñecemento

Sobre o A' Design Award de Prata

DA17 Conductor Primary Function: Bolso bandoleira gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que DA17 Conductor Primary Function: Bolso bandoleira sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. DA17 Conductor Primary Function: Bolso bandoleira é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas
A casual, compact crossbody bag designed for walking around town, the DA17 is a casual, unisex bag that intends to replace both wallet & traditional handbags. Its compact size allows for better movement freedom for more active activities such as walking & bicycling while the increased capacity offers better utility over carrying traditional wallet or purse alone. It features a secure, self-closing magnetic enclosure that that can be opened with just one finger. The slim, adjustable leather strap has been designed for comfort and portability, without distracting from user's overall outfit.
Dimensións e Embalaxe
Dimensions: 21.5 x 13 4cm
Weight: 235g
Materials: Leather
Etiquetas
Conductor Bag, Bag, Leather, dash
Tecnoloxía de Produción
While The DA17 Conductor uses traditional leather craft combined with modern cutting & sewing machinery for its production, its unique formed curve and edge finishing relies heavily on the expertise of skilled artisans to achieve a refined and consistent result.
Reto de Deseño
For DA17 Conductor, the challenge lies primarily in finding an ideal form factor that can offer both mobility and capacity that will make the bag practical in real life use.

The new, compact form factor require challenging the convention that money & cards are stored in wallets and purse. The conscious design decision to forgo wallet helps open up new possibilities and ultimately resulted in a more compact form factor that offers greatly increased utility.

Design-wise, the bag enclosure offers unique both design & technical challenges. Intended to make it convenient for users to access their belongings, the curve enclosure had been designed to provide widest access point as possible, in an extremely compact body. The curve had to be carefully refined to create a pleasing curve as well as retaining as much internal capacity as possible when closed.

Meanwhile, the wider access design necessitate compromise in terms of gaps along on the sides of the enclosure. The designer therefore paid extra attention in minimizing the size & position of the gap, ensuring items in the bag will remain secure in the bag, but to also visually refined the sides, helping to allay users' fear of any possibilities in the first place.
Investigación
The research approach towards designing the DA17 Conductor is centered around studying the lifestyle specific users. By accompanying and observing 5 carefully select users on their day-off (mixed gender, age between 18-28, living in the city and minimalist style) the designer was able to obtain an understanding of the user's lifestyle, as well as the items this particular group of users typically carry with them.

The end form factor was directly derived from users requirement for a bag that can better cater for their more mobile and active movement as well as the items they require to carry with them.

A series of prototypes were then built and road-tested to help designer fine-tune the design, ensuring that the product is practical to use in the real world.
Inspiración
The DA17 Conductor draws inspiration from European train conductor's gear. A compact form factor that offers mobility and utility in confined space, the conductor bag is an ideal format for mobility in modern urban landscape. By marrying this niche bag format with broader use function and minimalistic styling, the format offers an ideal solution for urban mobility in the modern age.
Duración do Proxecto
The project began in late November 2019 and was subsequently completed in March 2020 with the product being subsequently launched for online and brick & mortar sale in July 2020.
Fluxo de Operacións
The bag can be opened with just one finger by simply sliding your finger along the top edge to open, starting from the side. The bag will close itself once you let go of the enclosure.
The carry strap can be securely adjusted via the twin pin snaps which locks the strap into a desire length. The can be carried on shoulder or crossbody for more secure carrying
Meanwhile, the "Stilt" base provides the bag with increased stability and help raise the bag's bottom off the surface when putting down on surfaces, keeping the bag clean and easy to maintain.
Patentes
Trademark (2019) dash. / Aeskimo Co., Ltd.
Membros do Equipo
Designer: Ms. Nuttida Kedjarun

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