Kum-Kum Envases De Auga de Backbone Branding

O deseño Kum-Kum Envases De Auga de Backbone Branding é un estimado gañador do moi prestixioso 2021 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2021

Kum-Kum Envases De Auga

de Backbone Branding

Cliente: Backbone Branding

Gañador do A' Design Award de Ouro na Categoría Envases

47,755

Gañador de Premio Verificado

Verificar o Estado do Premio para #111780

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Kum-Kum Envases De Auga

A botella ten pingas simétricas nos seus catro lados, dúas cara arriba e dúas cara abaixo, que conforman a forma da auga na súa substanciación dinámica. En canto á etiqueta e ao logotipo, Backbone Branding creou unha combinación de etiqueta e botella chea, que mostra a transparencia e plasticidade da auga na súa dinámica. O ton azul da contraetiqueta mestúrase harmoniosamente coa botella e, grazas á refracción da luz a través do líquido, fai que a botella sexa visible, e o logotipo branco da marca na etiqueta transparente faise evidente debido á cor azul. etiqueta posterior.

O Recoñecemento

Sobre o A' Design Award de Ouro

Kum-Kum Envases De Auga gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Kum-Kum Envases De Auga sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Kum-Kum Envases De Auga crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Dimensións e Embalaxe: Width 65mm x Depth 55mm x Height 320mm
Etiquetas: water, transparency, minimalism, structure, packaging, design, dynamics
Tecnoloxía de Produción: PET bottle
Transparent label
Reto de Deseño: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Investigación: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiración: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Duración do Proxecto: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Fluxo de Operacións: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Membros do Equipo: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Créditos das Imaxes: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion