Biboi As Etiquetas Dos Viños de Giovanni Murgia

O deseño Biboi As Etiquetas Dos Viños de Giovanni Murgia é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2021

Biboi As Etiquetas Dos Viños

de Giovanni Murgia

Cliente: Cantine Biboi

Gañador do A' Design Award de Prata na Categoría Envases

27,577

Gañador de Premio Verificado

Verificar o Estado do Premio para #111397

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Biboi As Etiquetas Dos Viños

Un deseño innovador, inusual e despreocupado para definir a identidade destes viños. Un deseño xeométrico que toma como referencia os anos setenta e o enriquece con elementos iconográficos que representan as características do territorio sardo. O deseño destas etiquetas estúdase para dar un efecto táctil ao retirar a botella, grazas ao papel da etiqueta e ao repuxado dalgunhas partes da mesma. O obxectivo é comunicar un deseño fresco e xuvenil, despreocupado e inmediato axeitado para un público novo que busca un viño de calidade cun atractivo intrigante.

O Recoñecemento

Sobre o A' Design Award de Prata

Biboi As Etiquetas Dos Viños gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Biboi As Etiquetas Dos Viños sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Biboi As Etiquetas Dos Viños é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Dimensións e Embalaxe: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Etiquetas: wine, packaging, graphic design, label design, sardinia
Tecnoloxía de Produción: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Reto de Deseño: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Investigación: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Inspiración: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Duración do Proxecto: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Fluxo de Operacións: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Membros do Equipo: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA