Atelier Intimo Flagship Venda Polo Miúdo de O and O Studio Ltd

O deseño Atelier Intimo Flagship Venda Polo Miúdo de O and O Studio Ltd é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

PrataInteriorismo· 2021

Atelier Intimo Flagship Venda Polo Miúdo

de O and O Studio Ltd

Cliente: O&O Studio

Gañador do A' Design Award de Prata na Categoría Interiorismo

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Cores

O Deseño

Sobre Atelier Intimo Flagship Venda Polo Miúdo

O noso mundo foi golpeado por un virus sen precedentes en 2020. O primeiro buque insignia de Atelier Intimo deseñado por O e O Studio está inspirado no concepto de Rebirth of the Scorched Earth, o que implica a integración do poder curativo da natureza que dá á humanidade unha nova esperanza. Mentres se crea un espazo dramático que permite aos visitantes pasar momentos imaxinando e fantaseando nese tempo e espazo, tamén se crean unha serie de instalacións artísticas para demostrar plenamente as verdadeiras características da marca. O Flagship non é un espazo comercial común, é o escenario escénico de Atelier Intimo.

O Recoñecemento

Sobre o A' Design Award de Prata

Atelier Intimo Flagship Venda Polo Miúdo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Atelier Intimo Flagship Venda Polo Miúdo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Atelier Intimo Flagship Venda Polo Miúdo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Dimensións e Embalaxe: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Etiquetas: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Tecnoloxía de Produción: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Reto de Deseño: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Investigación: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Inspiración: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Duración do Proxecto: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Fluxo de Operacións: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Membros do Equipo: Suzanne Li
Eric Chan
Katt Chung Yap
Créditos das Imaxes: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo