O deseño Chadao Libro de Wang Zhi é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño de Medios Impresos e Publicados.

BronceImprenta· 2021

Chadao Libro

de Wang Zhi

Cliente: Yunnan TAETEA Group Co., Ltd.

Gañador do A' Design Award de Bronce na Categoría Imprenta

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Cores

O Deseño

Sobre Chadao Libro

Os materiais de cuberta e as cores da tapa dura utilízanse para crear unha forma clara de presentar as cores típicas do té Pu'er. O deseño e a disposición da fonte déixanse correctamente en branco e o deseño xeral está cheo de cambios. A linguaxe de deseño moderno úsase para explicar o encanto do té chinés Pu'er, e o deseño do capítulo é sinxelo e claro. As imaxes e o contido están ben combinados e interesantes. Os gráficos e o texto preséntanse harmoniosamente e correctamente.

O Recoñecemento

Sobre o A' Design Award de Bronce

Chadao Libro gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Chadao Libro sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Chadao Libro satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The sheath and the color of the hardcover are carefully chosen to create a transparent sense of maroon—a typical color of Pu'er tea—and to reflect the texture of the tea. The font design and layout are properly left blank, creating a sense of change. Modern design language is used to explain the charm of Chinese Chadao, with the chapter design kept simple and clear. The illustrations and texts are harmoniously arranged and designed to complement each other.
Dimensións e Embalaxe: Book size: 170mm x 240mm x 23mm
Etiquetas: TAETEA System, Pu'er Tea, Chadao, An Eight-step Process, hardcover, Acrylic Materials
Tecnoloxía de Produción: The book sheath is made of transparent acrylic. The process consists of four-color printing, bronzing and creasing, etc. The hand-drawn style illustrations are computer-aided design.
Reto de Deseño: The most difficult part is to find the exact visual design expression. Nowadays, learning Chinese tea ceremony has become a fashion, and people's thoughts will gradually sublimate in the process of tasting Pu'er tea; however, it is nevertheless a challenge to express the philosophical thoughts behind the Chinese tea ceremony and the tea culture.
Investigación: The purpose of the research is to re-understand and express the charm of Chinese Pu'er tea as well as the Chinese tea ceremony. Empowered by selected printing materials, novel special paper and binding technology, the research explores how to convey the different touches of the through distinctive visual expressions.
Inspiración: The book is inspired by Pu'er tea from TAETEA Group. The Eight Teachings of the TAETEA System are both a set of elegant and procedural skills to brew tea and are self-motivating methods of self-introspecting Chadao studies. It consists of eight interrelated, consecutive of arrays of moves, including cleansing, opening, awakening, measuring, cultivating, experiencing, sharing, and finishing.

An Eight-step Process ceremony enhance the design inspiration for the reunderstanding of the aesthetic value of Chinese Chadao.
Duración do Proxecto: January 1 to 31, 2018; Beijing, China
Fluxo de Operacións: By getting people take out and open the book with care, the transparent acrylic sheath brings a touch of sacred ritual. Throughout the eight chapters, the joy of reading stays in the entire reading process. Be the book open or closed, there is always a particular three-dimensional effect.
Patentes: Copyrights belong to Foreign Languages Press, 2018
Membros do Equipo: Translator: Wang Chiying
Guest Editors:Xu Xue, Gao Feiyan
Créditos das Imaxes: Photographe: Wang Haifei, Sun Yishuai