Haci Bekir Halva Embalaxe de Polin Kuyumciyan

O deseño Haci Bekir Halva Embalaxe de Polin Kuyumciyan é un estimado gañador do moi prestixioso 2021 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2021

Haci Bekir Halva Embalaxe

de Polin Kuyumciyan

Cliente: Haci Bekir

Gañador do A' Design Award de Ferro na Categoría Envases

12,103

Gañador de Premio Verificado

Verificar o Estado do Premio para #109346

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Haci Bekir Halva Embalaxe

Haci Bekir é unha das marcas máis antigas do mundo e ten un inmenso legado. Aínda que o nome da marca se asocia automaticamente coa calidade e a satisfacción do produto, é difícil que unha marca tan antiga atraiga á nova xeración. Coa crecente popularidade da halva na tendencia alimentaria turca, a marca quería beneficiarse dela e actualizar os seus envases de halva. Os patróns e cores sinxelos pero atractivos dos novos deseños permiten a Haci Bekir ampliar o seu alcance e recoñecemento da marca. Os patróns e cores do deseño están inspirados nos tres ingredientes e texturas halva.

O Recoñecemento

Sobre o A' Design Award de Ferro

Haci Bekir Halva Embalaxe gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Haci Bekir Halva Embalaxe sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Haci Bekir Halva Embalaxe é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Dimensións e Embalaxe: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Etiquetas: packaging, box, design, patterns, food
Tecnoloxía de Produción: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Reto de Deseño: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Investigación: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspiración: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Duración do Proxecto: The project started in December 2019 and finished in February 2020, in Istanbul.
Fluxo de Operacións: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Créditos das Imaxes: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.