Fairy Fox Coidado da Pel de Antonia Skaraki - A.S. Advertising

O deseño Fairy Fox Coidado da Pel de Antonia Skaraki - A.S. Advertising é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2021

Fairy Fox Coidado da Pel

de Antonia Skaraki - A.S. Advertising

Cliente: Fairy Fox

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Fairy Fox Coidado da Pel

Benvidos a unha viaxe aventureira cara ao sentido da natureza. Sente a mística que rodea estes produtos de coidado da pel. O diseño alude ao vínculo entre a Nai Natureza e os seus fillos, mentres que os materiais de alta calidade proporcionan unha sensación táctil e unha impresión duradeira. O mapeamento da competencia e a análise de tendencias levaron ao descubrimento de espazos de oportunidade que se aliñaron coa visión e estratexia do cliente, dando lugar a unha embalaxe moderna, minimalista e cálida.

O Recoñecemento

Sobre o A' Design Award de Prata

Fairy Fox Coidado da Pel gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Fairy Fox Coidado da Pel sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Fairy Fox Coidado da Pel é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Dimensións e Embalaxe: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Etiquetas: baby, care, child, cream, fairy, fox, product, health, skincare
Tecnoloxía de Produción: Environmentally friendly. Plastic containers with PVC labels.
Reto de Deseño: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Investigación: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspiración: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Duración do Proxecto: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Fluxo de Operacións: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Membros do Equipo: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Créditos das Imaxes: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017