Anta Deseño de Interiores de Oficina de Oatson Interior Design

O deseño Anta Deseño de Interiores de Oficina de Oatson Interior Design é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

BronceInteriorismo· 2021

Anta Deseño de Interiores de Oficina

de Oatson Interior Design

Cliente: Oatson Interior Design

Gañador do A' Design Award de Bronce na Categoría Interiorismo

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Cores

O Deseño

Sobre Anta Deseño de Interiores de Oficina

Anta é o deseño de interiores da sede dunha marca de roupa deportiva en Shanghai, China. Cada planta, desde o segundo ata o quinto nivel, está dedicada a unha marca do grupo. Parte da planta baixa conta cun teito de oito metros de altura e unha gran pantalla LED visible desde o exterior. Liñas suaves en gris, figuras deportivas brancas e a forma dunha letra vermella da marca configuran a zona de entrada. Unha zona de descanso vermella e un chan azul seguen as cores de dúas marcas. Os materiais de acabado inclúen pintura sobre placa de aluminio, chapa de carballo, mármore e granito.

O Recoñecemento

Sobre o A' Design Award de Bronce

Anta Deseño de Interiores de Oficina gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Anta Deseño de Interiores de Oficina sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Anta Deseño de Interiores de Oficina satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Dimensións e Embalaxe: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Etiquetas: interior design, workplace, brand, modern, international
Tecnoloxía de Produción: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Reto de Deseño: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Investigación: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspiración: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Duración do Proxecto: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Fluxo de Operacións: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Membros do Equipo: Chief designer: Yan Deng
Chief designer: Jia Rong