O deseño Neon Nights Espazo do organizador de feiras comerciais de Hong Kong Trade Development Council é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Eventos e Acontecementos.
PrataEvento· 2021
Neon Nights Espazo do organizador de feiras comerciais
de Hong Kong Trade Development Council
Cliente: Hong Kong Trade Development Council
Gañador do A' Design Award de Prata na Categoría Evento
Gañador de Premio Verificado
Verificar o Estado do Premio para #106406O Deseño
Sobre Neon Nights Espazo do organizador de feiras comerciais
Neon Nights é un deseño de evento creado para unha feira comercial de moda en Hong Kong. O concepto combina as tendencias actuais de cor na moda coa estética dos retro carteis de neón das rúas de Hong Kong. Deseñáronse tres áreas. Unha instalación de benvida sitúase na entrada principal do recinto. A entrada do pavillón de exposicións recibiu un tratamento a xogo. No interior do pavillón, un espazo multifuncional de 300 metros cadrados acolle desfiles de moda, seminarios e reunións informais. Estruturas metálicas con patróns troquelados, paneis de cores retroiluminados e carteis de estilo neón dan forma ao aspecto vibrante.
O Recoñecemento
Sobre o A' Design Award de Prata
Neon Nights Espazo do organizador de feiras comerciais gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Neon Nights Espazo do organizador de feiras comerciais sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Neon Nights Espazo do organizador de feiras comerciais é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Detrás do deseño
Kit de prensa
Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.
- Propiedades Únicas
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Dimensións e Embalaxe
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Etiquetas
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Tecnoloxía de Produción
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Reto de Deseño
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Investigación
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Inspiración
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Duración do Proxecto
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Fluxo de Operacións
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Patentes
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Membros do Equipo
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Créditos das Imaxes
- Hong Kong Trade Development Council
Patrocinado
Explora Máis Alá de Designers.org
Descobre produtos, servizos e oportunidades dos nosos socios publicitarios.
Máis para explorar
Deseños relacionados
Explore máis deseños premiados da mesma categoría, seleccionados por mérito.
