Portugal Vineyards O Espazo De Venda Polo Miúdo de Ricardo Porto Ferreira

O deseño Portugal Vineyards O Espazo De Venda Polo Miúdo de Ricardo Porto Ferreira é un estimado gañador do moi prestixioso 2020 A' Design Award de Ouro na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

OuroInteriorismo· 2020

Portugal Vineyards O Espazo De Venda Polo Miúdo

de Ricardo Porto Ferreira

Cliente: Porto Architects

Gañador do A' Design Award de Ouro na Categoría Interiorismo

40,327

Gañador de Premio Verificado

Verificar o Estado do Premio para #103170

Ver portafolio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Portugal Vineyards O Espazo De Venda Polo Miúdo

A tenda de conceptos Portugal Viñedos é a primeira tenda física da compañía especializada en viños en liña. Situada ao carón da sede da compañía, con vistas á rúa e que ocupa 90m2, a tenda consta dun plano aberto sen tabiques. O interior é un espazo cegueramente branco e mínimo con circulación circular: un lenzo branco para que o viño portugués resplandeza e se mostre. As estanterías están esculpidas nas paredes en referencia ás terrazas de viño cunha experiencia de venda polo miúdo de 360 graos sen contador.

O Recoñecemento

Sobre o A' Design Award de Ouro

Portugal Vineyards O Espazo De Venda Polo Miúdo gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Portugal Vineyards O Espazo De Venda Polo Miúdo sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Portugal Vineyards O Espazo De Venda Polo Miúdo crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: A white canvas for the Portuguese wine to shine and be displayed. The interior is a blindingly white and minimal space with circular circulation. The shelves are carved out of the walls in reference to the wine terraces on a 360 degrees immersive retail experience with no counter. A retail space where staff are on the client side, suggesting, promoting and serving.
Dimensións e Embalaxe: Knauf, drywall system; Marilina, epoxy floor; Cin, paint; Ezpeleta, chairs; Lumit, lighting; Charme Versatil, fit-out.
Etiquetas: Portugal Vineyards, terraces, curved walls, white space, minimal interiors
Tecnoloxía de Produción: The curving walls are made of a gypsum board supported by a metal frame and the shelves are engineered wood supported in the same structure. The color is an element of the wine tasting process. After taking the decision to have a bright space we found that the RAL 9003 is the recommended color to be used as a background when observing the aging wine in the wine tasting events. It made sense to us to apply it to our concept as retail is all about the exhibition.
Reto de Deseño: The creative challenge of this project was to find that a circle plan could be the best answer for a squared existing space. Facing a squared plan, a cornered entrance and a secondary access we found our answer in the use of geometry. The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer field of view sensitively with indirect lighting and the sharp contrast between the product and the space.
Investigación: The initial challenges behind the space were to find the answers through geometry, to allow enough footfall to have the 600 references the clients intended to display, the design should allow the space to be used as a venue for suppliers presentations and to have an area for wine tasting. These requirements were answered through the definition of a radious that allowed the inner circle to gather about 50 people; three levels of terraces where all the bottles rest and a loop circulation that would be broken by the access points.
Inspiración: The traditional references to dark cellars and wood materials had to be completely disregarded. Out of this brief we immediately interpreter the need for light and an open plan. Also, while designing a retail space, where emotions tend to be rationalised and as a designer, we work to find solutions beyond the existing condition.
Duración do Proxecto: The project duration was from April to September 2019.
Fluxo de Operacións: Space with very linear, clear and open circulation where the staff is placed in center stage. From the moment clients enter the space they are accompanied side-by-side, with no counters, shelves or walls dividing or separating them from the staff members.
Patentes: Copyrights belong to Porto Architects, 2019
Membros do Equipo: Ricardo Porto Ferreira
Créditos das Imaxes: #1: Photographer Ivo Tavares Studio