Shiny Meadow A2 Botella de Leite de Mengniu Dairy

O deseño Shiny Meadow A2 Botella de Leite de Mengniu Dairy é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2020

Shiny Meadow A2 Botella de Leite

de Mengniu Dairy

Cliente: China Mengniu Dairy Company Co., Ltd.

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Shiny Meadow A2 Botella de Leite

Shiny Meadow A2 é unha botella deseñada para leite fresco. A botella está feita de PET de alta permeabilidade, o que lle confire a textura do vidro. A forma baséase na clásica botella europea de leite de vidro e redebúxase dun xeito moderno. Unha ampla zona transparente mostra o leite do interior, polo que o produto pode verse directamente. Unha gran marca A2 no centro combínase cunha pirámide alimentaria para formar a imaxe da marca. A botella ten unha capacidade de 720 ml e mide 80 mm de diámetro máximo e 238 mm de altura. O deseño pretende expresar sinxeleza e pureza.

O Recoñecemento

Sobre o A' Design Award de Prata

Shiny Meadow A2 Botella de Leite gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Shiny Meadow A2 Botella de Leite sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Shiny Meadow A2 Botella de Leite é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Dimensións e Embalaxe: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Etiquetas: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Tecnoloxía de Produción: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Reto de Deseño: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Investigación: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspiración: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Duración do Proxecto: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Fluxo de Operacións: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patentes: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Membros do Equipo: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Créditos das Imaxes: .