O deseño Rosé Etiqueta de Viño de Ximena Ureta é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2020

Rosé Etiqueta de Viño

de Ximena Ureta

Cliente: Concha y Toro

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Rosé Etiqueta de Viño

Rose é unha etiqueta de viño deseñada para un viño rosado producido en Chile. A etiqueta mide 85 por 90 milímetros e está impresa en papel texturizado de 89 gramos por metro cadrado. Aplícanse cinco cores especiais en offset dixital, con acabados en lámina dourada, lámina negra, relevo e baixorrelevo. O deseño está inspirado nas rosas, pétalos, follas de vide e as cores suaves do ceo do solpor. Os gallóns da vide enrédanse ao redor do texto. A botella contén 375 mililitros, un formato pequeno que resulta novidoso nesta categoría de viño en Chile.

O Recoñecemento

Sobre o A' Design Award de Bronce

Rosé Etiqueta de Viño gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Rosé Etiqueta de Viño sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Rosé Etiqueta de Viño satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Dimensións e Embalaxe: Label Dimension: 85x90 mm
Etiquetas: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Tecnoloxía de Produción: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Reto de Deseño: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Investigación: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspiración: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Duración do Proxecto: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Fluxo de Operacións: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Membros do Equipo: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Créditos das Imaxes: Diego Agurto