Hopapops A Merenda Saudable de Angela Spindler

O deseño Hopapops A Merenda Saudable de Angela Spindler é un estimado gañador do moi prestixioso 2020 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2020

Hopapops A Merenda Saudable

de Angela Spindler

Cliente: Depot Creative

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Hopapops A Merenda Saudable

Tarefas do proxecto: nomeamento, creación de marca e deseño de envases para sementes de nenúfar, dirixidas a consumidores estadounidenses. O reto era como conseguir un mercado que non necesariamente escoitou falar do ingrediente clave, as sementes de nenúfar. A solución, centrarse no grito de andel, xerarquía de información sinxela e elementos visuais destacados. A ilustración, que constitúe tanto a parte dianteira como a traseira do envase, leva a casa a variante do produto e do sabor. A natureza desigual da tipografía da marca da marca Hopapops engade un rebote descarado aos paquetes, complementando o divertido ton de voz creado para a marca.

O Recoñecemento

Sobre o A' Design Award de Ferro

Hopapops A Merenda Saudable gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Hopapops A Merenda Saudable sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Hopapops A Merenda Saudable é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensións e Embalaxe: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Etiquetas: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Tecnoloxía de Produción: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Reto de Deseño: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Investigación: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiración: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Duración do Proxecto: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Fluxo de Operacións: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Membros do Equipo: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Créditos das Imaxes: Illustrator: Anna Makarova