Zhangyan Country Living Festival Función Principal: Espazo Expositivo de Tongji Tiandi Neili Lab

O deseño Zhangyan Country Living Festival Función Principal: Espazo Expositivo de Tongji Tiandi Neili Lab é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Eventos e Acontecementos.

PrataEvento· 2021

Zhangyan Country Living Festival Función Principal: Espazo Expositivo

de Tongji Tiandi Neili Lab

Cliente: Tongji Tiandi-Neili Lab

Gañador do A' Design Award de Prata na Categoría Evento

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O Deseño

Sobre Zhangyan Country Living Festival Función Principal: Espazo Expositivo

O Zhangyan Country Living Festival é un espazo expositivo creado para un evento rural en Shanghai. A disposición fórmase a partir de vellos contedores de transporte que se escalonan, apilan, entrelazan e rotan para dar forma a diversas áreas temáticas. Un grupo de contedores delimita unha área para foros, mentres que outro grupo define unha área para un mercado. Tamén se empregan recursos locais desbotados como madeira, palla e canaveiras. A identidade visual segue o estilo Memphis e abstrae motivos locais de montaña, auga, peixe e ponte. O espazo de actividades abrangue 5000 metros cadrados.

O Recoñecemento

Sobre o A' Design Award de Prata

Zhangyan Country Living Festival Función Principal: Espazo Expositivo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Zhangyan Country Living Festival Función Principal: Espazo Expositivo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Zhangyan Country Living Festival Función Principal: Espazo Expositivo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Dimensións e Embalaxe: The visual system design includes 5000 square meters of activity space.
Etiquetas: Innovation，sustainable，Memphis，integrating design
Tecnoloxía de Produción: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Reto de Deseño: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Investigación: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspiración: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Duración do Proxecto: The project started in August 2019 in Shanghai and finished in November 2019.
Fluxo de Operacións: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Membros do Equipo: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang