Fenjiu Envasado de Licor de Zhang Zhipeng

O deseño Fenjiu Envasado de Licor de Zhang Zhipeng é un estimado gañador do moi prestixioso 2020 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2020

Fenjiu Envasado de Licor

de Zhang Zhipeng

Cliente: Fen Jiu Group

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Fenjiu Envasado de Licor

Fenjiu é un envase deseñado para un licor chinês. A botella está feita de vidro cun acabado transparente pulverizado en azul. O corpo da botella ten oito caras, e a tapa ten forma de flor de abricoteiro. O padrón na parte superior da botella fórmase en catro capas que lembran ondas. Aplícase estampado en bronce sobre a botella, e a caixa exterior está feita de papel especial negro con estampado en bronce. A botella contén 500 ml e mide 25,5 cm de altura. O deseño combina os motivos tradicionais de flores de xanela cunha forma moderna para presentar a cultura chinesa aos consumidores máis novos.

O Recoñecemento

Sobre o A' Design Award de Ferro

Fenjiu Envasado de Licor gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Fenjiu Envasado de Licor sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Fenjiu Envasado de Licor é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Dimensións e Embalaxe: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Etiquetas: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Tecnoloxía de Produción: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Reto de Deseño: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Investigación: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Inspiración: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Duración do Proxecto: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Fluxo de Operacións: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Membros do Equipo: Design director: Zhang Zhipeng
Créditos das Imaxes: Zhang Zhipeng