Buchanan's Red Seal Pacadh Botal Uisge-bheatha le Pierre Delebois - forceMAJEURE Design

Tha Buchanan's Red Seal Pacadh Botal Uisge-bheatha le Pierre Delebois - forceMAJEURE Design na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2020

Buchanan's Red Seal Pacadh Botal Uisge-bheatha

le Pierre Delebois - forceMAJEURE Design

Neach-ceannach: Diageo

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

35,856

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #99305

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Buchanan's Red Seal Pacadh Botal Uisge-bheatha

'S e dealbhadh pacaidh airson uisge-beatha measgaichte a th' ann am Buchanan's Red Seal. Tha an dealbhadh a' gabhail a-steach structar botail ùr, leubailean agus bogsa tiodhlaic. Tha lùban socair air a' bhotal a tha a' frèamadh an t-seula dheirg a tha suidhichte aig cridhe an aghaidh-bheulaibh. Tha suaicheantas Buchanan's air a chabhradh air cùl na glainne, agus mar sin chithear an suaicheantas tron bheulaibh. Tha ainm-sgrìobhte cabhraichte na shuidhe ri taobh an t-seula. Tha a' ghlainne òmar-dhathte a' gluasad gu tuar uaine aig a' bhonn, feart a tha cumanta thar an raoin gu lèir. Bidh am bogsa tiodhlaic a' fosgladh mar leabhar gus am botal a nochdadh.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Buchanan's Red Seal Pacadh Botal Uisge-bheatha air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Buchanan's Red Seal Pacadh Botal Uisge-bheatha na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Buchanan's Red Seal Pacadh Botal Uisge-bheatha a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Tomhasan & Pacadh: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Tagaichean: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Teicneòlas Cinneasachaidh: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Dùbhlan Dealbhaidh: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Brosnachadh: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Buill na Sgioba: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Creideasan Dhealbhan: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio