The Meaninghall Tea Pacáistíocht Tae le Suzhou SoFeng Culture Media Co.,Ltd.

Tha The Meaninghall Tea Pacáistíocht Tae le Suzhou SoFeng Culture Media Co.,Ltd. na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2020

The Meaninghall Tea Pacáistíocht Tae

le Suzhou SoFeng Culture Media Co.,Ltd.

Neach-ceannach: Meaninghall

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

25,697

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #97594

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn The Meaninghall Tea Pacáistíocht Tae

Is éard atá i dTae Meaninghall ná dearadh pacáistíochta don tae glas Biluochun. Is tae glas é Biluochun a tháirgtear i Luxiang, baile beag in aice le Loch Tai in Suzhou na Síne. Tá an phacáistíocht déanta de pháipéar ealaíne speisialta le huigeacht bhricliath a mheabhraíonn seanbhallaí lár an bhaile. Cuireann grafaic línte simplí siombailí an tsléibhe, an locha agus an halla le chéile in aon íomhá tírdhreacha. Cuirtear stampáil the i bhfeidhm chun carachtar nádúrtha an tae a chur in iúl. Seachnaítear léaráidí casta, agus mar sin cuirtear an cultúr áitiúil i láthair ar bhealach socair comhaimseartha.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha The Meaninghall Tea Pacáistíocht Tae air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi The Meaninghall Tea Pacáistíocht Tae na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha The Meaninghall Tea Pacáistíocht Tae na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Tomhasan & Pacadh: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Tagaichean: Package, Tea, China, Suzhou, Biluochun
Teicneòlas Cinneasachaidh: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Dùbhlan Dealbhaidh: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Rannsachadh: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Brosnachadh: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Faid a' Phròiseict: The project started in April 2019 in Suzhou, China and finished in December 2019.
Sruth Obrachaidh: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Peutantan: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Buill na Sgioba: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Creideasan Dhealbhan: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019