Tha Hou Juice Pacaideadh Sùgh le Leng Chen na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2020

Hou Juice Pacaideadh Sùgh

le Leng Chen

Neach-ceannach: Pagoda

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

40,711

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #95369

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Hou Juice Pacaideadh Sùgh

'S e dealbhadh pacaideadh airson branda sùgh ùr a th' ann an Hou Juice. Tha am botal 45 millemeatair ann an trast-thomhas agus 165 millemeatair ann an àirde. Tha am botal plastaig còmhdaichte le film neamhnaideach agus air a chrìochnachadh le reothadh agus clò-bhualadh dath-sònraichte. Tha dealbhan de mhuncaidhean nam prìomh chuspair lèirsinneach, agus tha sgeulachd air leth air a tarraing airson gach blas measa. 'S e am muncaidh samhla a' chompanaidh mheasan phàrant agus tha e na chomharra beothalachd ann an cultar Shìona. Tha an dealbhadh ag amas air nàdar, ùrachd agus càileachd a chur an cèill, agus earbsa a thogail am measg luchd-ceannach a tha mothachail air slàinte.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Hou Juice Pacaideadh Sùgh air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Hou Juice Pacaideadh Sùgh na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Hou Juice Pacaideadh Sùgh a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Tomhasan & Pacadh: Diameter 45mm x Height 165mm
Tagaichean: juice, packaging, branding, drink, beverages，
Teicneòlas Cinneasachaidh: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Dùbhlan Dealbhaidh: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Rannsachadh: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Brosnachadh: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Faid a' Phròiseict: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Sruth Obrachaidh: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Buill na Sgioba: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Creideasan Dhealbhan: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.