Macy’s Website Làrach-lìn E-Mhalairt le Willy Lai and Dave Torres

Tha Macy’s Website Làrach-lìn E-Mhalairt le Willy Lai and Dave Torres na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Làraich-lìn agus Lìon.

ÒrLìon· 2020

Macy’s Website Làrach-lìn E-Mhalairt

le Willy Lai and Dave Torres

Neach-ceannach: Macy's

Buannaiche Duais Òir A' Design Award ann an Roinn Lìon

88,001

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #93996

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Macy’s Website Làrach-lìn E-Mhalairt

'S e àrd-ùrlar e-mhalairt a th' ann an làrach-lìn Macy's a leigeas le luchd-ceannach taghadh bathair Macy's a cheannach air-loidhne. Chaidh an làrach-lìn ath-dhealbhadh ann an 2019 mar fhreagairt dhìreach do bheachdan luchd-ceannach, agus mar thoradh air sin thàinig dealbhadh glan, sìmplidh air a bhrosnachadh le fasan. Tha an co-dhealbhachd a' tarraing air meadhanan fasain agus bathar teicneòlais luchd-cleachdaidh, agus tha e ag amas air Macy's a dhealachadh bho luchd-reic farpaiseach. Chaidh teicneòlasan-lìn freagairteach ùr-nodha a chleachdadh, gus an gabh an làrach fhaicinn air coimpiutairean-uchd, tablaidean agus fònaichean-làimhe sgairteil. Stiùir rannsachadh eòlas-cleachdaiche an t-ath-dhealbhadh, a' gabhail a-steach suirbhidhean, agallamhan agus deuchainnean so-chleachdachd.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Macy’s Website Làrach-lìn E-Mhalairt air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Macy’s Website Làrach-lìn E-Mhalairt na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Macy’s Website Làrach-lìn E-Mhalairt a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Tomhasan & Pacadh: We developed reponsive web design across different devices.
Tagaichean: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Teicneòlas Cinneasachaidh: We utilized modern responsive web technologies.
Dùbhlan Dealbhaidh: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Rannsachadh: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Brosnachadh: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Faid a' Phròiseict: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Sruth Obrachaidh: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Buill na Sgioba: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Creideasan Dhealbhan: Images courtesy of Macys.