Nudus Am Biadh Greim-Bìdh le Angela Spindler

Tha Nudus Am Biadh Greim-Bìdh le Angela Spindler na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2020

Nudus Am Biadh Greim-Bìdh

le Angela Spindler

Neach-ceannach: Depot Creative

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #92526

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Nudus Am Biadh Greim-Bìdh

Tha am pacadh airson companaidh tòiseachaidh a’ sealltainn na sliseagan measan is glasraich fallain sin feallsanachd maitheas lom-rùisgte agus àbhachdas spòrsail. ’S e a’ phuing eadar-dhealachaidh a th’ aca gu bheil iad air an dèanamh à sliseagan measan is glasraich, air an tiormachadh le èadhar, gun dad air a chur ris – mar sin am ‘rùm-rùisgte’; bun-bheachd. Ged a tha dubh na roghainn dàna agus neo-ghnàthach airson a’ mhargaidh greimean-bìdh fallain, thagh a’ bhuidheann seo gus spionnadh an toraidh a nochdadh agus gus èigheachd sgeilp a bharrachd a thoirt dha. Bidh an dealbh a’ glacadh an toraidh ro agus às deidh tiormachadh èadhair a’ sealltainn gu bheil na measan cho math ris an robh nàdar an dùil.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Nudus Am Biadh Greim-Bìdh air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Nudus Am Biadh Greim-Bìdh na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Nudus Am Biadh Greim-Bìdh a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Tomhasan & Pacadh: Size: 12.5cm wide by17cm high
Tagaichean: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Teicneòlas Cinneasachaidh: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Dùbhlan Dealbhaidh: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Rannsachadh: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Brosnachadh: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Faid a' Phròiseict: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Sruth Obrachaidh: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Buill na Sgioba: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Creideasan Dhealbhan: Photography: Andy Lewis