Love&wash Feidhm: Pacáistiú le Alexander Cherkasov

Tha Love&wash Feidhm: Pacáistiú le Alexander Cherkasov na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2020

Love&wash Feidhm: Pacáistiú

le Alexander Cherkasov

Neach-ceannach: Love&wash

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

27,682

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #92436

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Love&wash Feidhm: Pacáistiú

Is éard atá i Love&wash ná dearadh pacáistíochta do raon táirgí níocháin, lena n-áirítear púdair níocháin, glóthach níocháin, capsúil agus glantóir smál. Léiríonn an coincheap cúram trí mheafar simplí de bhaill éadaigh a bhíonn ag glacadh barróige ar a chéile. Ar lipéad an phúdair d'fhabraicí daite, tugann T-léine oráiste agus léine deinim barróg dá chéile. Tá litreacha an lógó brúite le chéile chun an smaoineamh céanna a athrá. Scarann dathanna cúlra na táirgí óna chéile, agus tugann an clóghrafaíocht ghorm le fios go bhfuil siad úr agus glan. Tá an pacáistiú déanta as cairtchlár agus plaisteach, agus tá ábhair in-bhithmhillte beartaithe.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Love&wash Feidhm: Pacáistiú air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Love&wash Feidhm: Pacáistiú na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Love&wash Feidhm: Pacáistiú na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Tomhasan & Pacadh: This packaging is planned to be based on biodegradable materials.
Tagaichean: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Teicneòlas Cinneasachaidh: This packages are made of the following materials: cardboard, plastic.
Dùbhlan Dealbhaidh: It was necessary to stick to one main idea and filter out all unnecessary options.
Rannsachadh: There was carried an analysis of the market for Laundry products and analysis of target audience.
Brosnachadh: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Faid a' Phròiseict: The project was prepared for several month at the beginning of 2019 in Moscow
Sruth Obrachaidh: Consumers will feel love and care in this concept.
Buill na Sgioba: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin