India Packaging Pacáistíocht Táirge le Xiaomi

Tha India Packaging Pacáistíocht Táirge le Xiaomi na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2020

India Packaging Pacáistíocht Táirge

le Xiaomi

Neach-ceannach: Xiaomi

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

31,594

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #92159

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn India Packaging Pacáistíocht Táirge

Is córas pacáistíochta é India Packaging a cruthaíodh do líne táirgí leictreonaic tomhaltóra a dhíoltar i margadh na hIndia. Úsáideann an dearadh scéim datha oráiste agus dubh chodarsnach chun tionchar amhairc a mhéadú agus chun príomhdhath na branda a léiriú. Iompraíonn limistéar tiomnaithe ar gach bosca féiniúlacht na branda, mar sin coinnítear an stíl chéanna ar fud táirgí de chatagóirí agus de mhéideanna éagsúla. Cuireann struchtúr soiléir ar an tosach eolas tábhachtach faoin táirge, an mana agus na príomhphointí díola i láthair. Tá gach bosca déanta as páipéar, gearrtha le dísle agus fillte i gcruth.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha India Packaging Pacáistíocht Táirge air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi India Packaging Pacáistíocht Táirge na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha India Packaging Pacáistíocht Táirge na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Tomhasan & Pacadh: dimension height 30-120, Length 50-95, width 32-50mm
Tagaichean: electronic, orange, colorful, technology
Teicneòlas Cinneasachaidh: material: Paper Structure: paper die cut and fold to box.
Dùbhlan Dealbhaidh: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Rannsachadh: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Brosnachadh: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Faid a' Phròiseict: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Sruth Obrachaidh: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Peutantan: Copyrights belong to Xiaomi, 2019
Buill na Sgioba: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Creideasan Dhealbhan: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge