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U15 Tha Sreath Dhealbhan le Tiago Marques

Tha U15 Tha Sreath Dhealbhan le Tiago Marques na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Dealbhadaireachd agus Atharrachadh Dhealbhan.


AirgeadDealbhadaireachd· 2020

U15 Tha Sreath Dhealbhan

le Tiago Marques

Buannaiche Duais Airgid A' Design Award ann an Roinn Dealbhadaireachd

48,177

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #90822

Dathan

An Dealbhadh

Mu dheidhinn U15 Tha Sreath Dhealbhan

Bidh pròiseact an luchd-ealain a ’gabhail brath air feartan togalach U15 gus ceangal a chruthachadh le eileamaidean nàdurrach a tha an làthair anns a’ mhac-meanmna. A ’gabhail brath air structar an togalaich agus pàirtean dheth, mar na dathan agus na cumaidhean aige, bidh iad a’ feuchainn ri àiteachan nas mionaidiche a dhùsgadh mar Coille Cloiche Shìona, Tùr Diabhal Ameireagaidh, mar ìomhaighean nàdurrach coitcheann mar easan, aibhnichean agus leòidean creagach. Gus mìneachadh eadar-dhealaichte a bhuileachadh anns a h-uile dealbh, bidh an luchd-ealain a ’sgrùdadh an togalaich tro dhòigh-obrach as ìsle, a’ cleachdadh ceàrnan agus seallaidhean eadar-dhealaichte.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha U15 Tha Sreath Dhealbhan air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi U15 Tha Sreath Dhealbhan na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha U15 Tha Sreath Dhealbhan na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte
The project aims to evoke, from the artists' architecture photographs, elements present in nature. That photographs exploit the U15's aseptic shapes in a sharp relationship with landscape stereotypes present in our subconscious, like waterfalls, mountains, waves, and more.

U15 is a photographic series that links two contrasting realities, generating a new vision of the building. Every single frame conveys two different interpretations.
Tomhasan & Pacadh
To achieve the highest dynamic range possible, they opted to work in RAW format. Thanks to that, during the post-production, Tiago and Tania were able to handle shadows, highlights, and sporadic reflections, keeping a well-balanced contrast, without a more invasive file manipulation.
Tagaichean
architecture, architectural photography, photography, cityscape, building, milano, italy, milan, design, futuristic, minimal, minimalism, metal, material, nature, natural, environment, ambient, waterfall, rocky slope, waves, mountains, cortex, relationship, trees, U15
Teicneòlas Cinneasachaidh
In this photographic series, they had intentionally overexposed the sky, to focus the attention entirely on the structure and its features.

The artists preferred to work during the afternoon, with the highest luminosity, to perform in freehand take advantage of more dynamic frames, keeping a minimalist approach.
Dùbhlan Dealbhaidh
The major challenge was to show the building from several angles. The pictures should have suggested multiple interpretations. To did it, the artists took several shots, trying to forecast the final result.

It was a goal hard to reach because they had to keep focused on the collective imaginary of nature during all the creative processes.
Rannsachadh
To find the right photographs for the project, Tiago and Tania had created a lot of calls to actions in the social networks. The massive reaction of people helped to define that selection. From the 13.459 interactions, 64% of them came from a target with an age of mid 18 and 35 years old. The results were mostly in accord with the artists' proposals. They also noticed that most of the suggestions to change the comparison came from accounts under 30.
Brosnachadh
The building U15, subject of Tiago and Tania's photographic series, is located in a part of the new district of north Milanofiori, in Milano. Designed by Cino Zucchi Architetti, the structure is in a continuing relationship with the design of the green.

The artists inspired by the masterplan idea, take advantage of the shapes, colors, and materials of U15, to develop a photographic concept which wants to combine the building design with traditional nature landscapes.
Faid a' Phròiseict
The project started on the 14th of April 2018 in Milanofiori. It requested several months of work, including a first selection, associations with natural landscapes, online pools, post-production, the second round of online pools, final selection, and release on our website.
Sruth Obrachaidh
Working on U15, the artists obtained a lot of different shots, which caused a long selection process.

The hardest part was to find photographs that could best fit the idea. They made several pools online to individuate the most intuitive association.

To realize this photographic series, they plan to use the lambda chromogenic print technology, keeping a faithful representation of the U15's metallic tones and utilize the same building's materials to frame the prints.
Buill na Sgioba
Tiago Marques
Tania De Pascalis
Creideasan Dhealbhan
Main image: Photographer, Tania De Pascalis, Waterfall 2018
Image #1: Photographer, Tiago Marques, Mountains 2018
Image #2: Photographer, Tania De Pascalis, Cortex 2018
Image #3: Photographer, Tiago Marques, Waves 2018
Image #4: Photographer, Tiago Marques, Rocky slope 2018

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