Ningxiahong Rock Painting Bronze Script Botal Liquor le Sunkiss Design Team

Tha Ningxiahong Rock Painting Bronze Script Botal Liquor le Sunkiss Design Team na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2020

Ningxiahong Rock Painting Bronze Script Botal Liquor

le Sunkiss Design Team

Neach-ceannach: The Ningxiahong Wolfberry Liquor

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

28,324

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #89802

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Ningxiahong Rock Painting Bronze Script Botal Liquor

Tha dealbhan creige de Bheanntan Helan a ’riochdachadh cultar Sìneach agus dualchas cultarail ainmeil Ningxia, agus tha an sgriobt umha bho bathar umha. Mar sin, bidh Dealbhaiche a ’cothlamadh an dà eileamaid riochdachail sin mar phrìomh shamhlaidhean dearbh-aithne cultarach dealbhadh pacaid a’ bhotal, agus an toradh seo fhilleadh a-steach le cultar traidiseanta Sìneach gus dearbh-aithne cultarach luchd-cleachdaidh àrd a leasachadh leis an toradh seo.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Ningxiahong Rock Painting Bronze Script Botal Liquor air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Ningxiahong Rock Painting Bronze Script Botal Liquor na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Ningxiahong Rock Painting Bronze Script Botal Liquor a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Tomhasan & Pacadh: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tagaichean: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Teicneòlas Cinneasachaidh: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Dùbhlan Dealbhaidh: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Rannsachadh: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Brosnachadh: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Faid a' Phròiseict: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Sruth Obrachaidh: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Buill na Sgioba: Design Leader: Zhou Hong; Design Director: Wu Changzhi